Business - to – Customer (B2C)

Website following B2C business model sells its product directly to a customer. A customer can view products shown on the website of business organization. The customer can choose a product and order the same. Website will send a notification to the business organization via email and organization will dispatch the product/goods to the customer. B2C enterprises include bestbookbuys.com and gartner.com. Most B2C models generate revenue from direct sales and processing fees. B2C also is known as electronic retail or e-tail and may include purchases such as airline tickets, entertainment venue tickets, hotel rooms, and shares of stock.

Some B2C e-businesses provide high-value content to consumers for a subscription fee, for example, Wall Street Journal (financial news and articles), Consumer Reports (product reviews and evaluations), and eDiets.com (nutritional counseling).

Some of the major advantages of B2C are;

i. inexpensive costs, big opportunities

ii. Globalization

iii. Reduced operational Costs

iv.  Customer convenience

v. Knowledge management

vi. Disintermediation

vi. Disintermediation

In traditional commerce, there are intermediating agents like wholesalers, distributors, retailers between manufacturer and consumer. In B2C website, manufacturer can sell products directly to consumers. This process of removal of business layers responsible for intermediary functions is called Disintermediation.

How B2C Works

•      Visiting the virtual mall

•      Customer registers

•      Customer buys products

•      Merchant processes the order

•      Credit card is processed

•      Operations management

•      Shipment and delivery

•      Customer receives

•      After-sales service