Difference between B2B and B2C

The volume of B2B sales is much greater than that of B2C sales.

“Buying one can of soft drink involves little money, and thus little risk”.

The purchase of B2B products is much risker than B2C products, because purchasing the wrong product or quantity, or at the wrong terms, can put the entire purchasing business at risk.

B2B companies behave differently when buying. Purchases are usually made by committee, and decisions are specification-driven.

(“The decision-making process for B2B products is usually much longer than in B2C”. )

B2B companies avoid mass media when promoting their brand, instead targeting their customers directly through trade shows, specialized magazines, etc.

(“Brand loyalty in B2B is therefore much higher than in consumer goods markets”).