Advantages of B2B and B2C

• Increased Awareness
• Better Interaction
• Better Service – Speed, Secure, Easy Administration
• Refined Messaging
• Addition of new target resulting into addition of revenue
• Increased brand awareness through an additional channel
• Unlimited marketplace
• Optimized search experience
• Process Automation
• Cost Minimization

E-business Models based on the relationship of Transaction parties

1. Government - to – Citizen (G2C)

Model	Description	Examples
B2B	Sells products or services to other businesses or brings multiple buyers and sellers together in a central marketplace	MetalSite.com, VerticalNet.com, SHOP2gether.com
B2C	Sells products or services directly to cunsumers	amazon.com, autobytel.com, eDiets.com
C2B	Consumers fix price on their own, which businesses accept or decline	Priceline.com
C2C	Consumers sell directly to other consumers	Ebay.com, InfoRocket.com
G2B	Used by government to trade and exchange information with various business organizations.
B2G	Government uses B2G model website to approach business organizations.	iGov.com
G2C	Government uses G2C model website to approach citizen in general.