Importance of Motivation

The importance of motivation in an organization can be justified by the following

1.       To understand individual behavior

-          Motivation gives purpose and direction to behavior. Managers can understand why people behave like they do.

2.       Productivity

-          Motivation always improve productivity as motivated employees work well to increase productivity and performance.Rewards may be necessary for employees who perform well.

3.       Quality Improvement

-          Motivated employees are quality oriented and are always looking for better ways of doing the job.

-          They can minimize the waste and may improve efficiency at workplace.Total Quality Management (TQM) is also facilitated by motivation

4.       Employee Retention

-          Motivation helps the retention of competent employees and they may remain for longer time in an organization. Employees can become a strategic resource for the organization and they can feel pride in staying in the organization

5.       Creativity Promotion

-          Motivated Employees are creative and innovative and they can easily adapt to changing technologies and environmental forces

-          Motivation can facilitate change management and can promote creativity as well

6.       Employee Commitment

-          Motivation is important for employee commitment. It leads to

o   Reduced absenteeism

o   Reduced accident rates

o   Better employee discipline

o   Reduced employee complaints

o   Increased employee loyalty